Award for an international sport pitch specialist
The prestigious award was handed over by H.E. Johan Verbeke, Ambassador of Belgium in the United Kingdom to Desso Sports Systems during a Gala Ceremony on the 16th November in London.
Desso Sports Systems is internationally renowned for its innovative artificial grass pitches for football, hockey and rugby, and for its hybrid Desso GrassMaster pitches whereby a 100 % natural grass pitch is reinforced by 20 million artificial fibres.
Guaranteed success in the English Premier Football League
Desso Sports Systems has become one of the market leaders in the UK for sports pitches. This is both on a school or council level as well as at the absolute top level of football, hockey and rugby. No less than 17 out of 20 Premier League clubs use Desso pitches, of which 10 play on the hybrid Desso GrassMaster-pitches in their stadium. Arsenal FC’s pitch is considered by both specialists and players as one of the best football pitches in the world.
Wembley can also claim again to have a perfect pitch, courtesy of Desso. After the opening of the new Wembley stadium in 2007, there were many problems with the stadium pitch due to its double function as a home base for football and an events location.
Since the installation of the Desso GrassMaster-system in the Wembley stadium in 2010, the English “Home of Football” once again has an excellent pitch and image. During a full season with top games such as the FA Cup games, the Champions League Final and a series of live concerts including performances by Take That, the pitch remained in perfect condition.
Belgian expertise in a niche market
BLCC Chairman Michel Vanhoonacker: "I have been privileged to follow Desso Sports Systems for the last 5 years in the UK due to our involvement in the Belgian Sports Technology Club. The company is a typical example of how Belgian expertise can solve problems, discretely but convincingly, and hence create long term business in the British market. This, together with the professionalism and creativity of Desso Sports Systems, has truly impressed the Golden Bridge Jury. We look forward to following the continuation of this success, not only in the UK but worldwide."
Desso Sports Systems considers this prestigious award as recognition for its export strategy based on innovative solutions and on the expansion of its local network in the sports world. With the Olympic Games around the corner, the attention on sports facilities in the UK is at its highest ever. The award will stimulate further UK growth for the company and Desso hopes it will also help to develop brand awareness in the UK, supported by Desso’s local partners.
More info:
Desso Sports Systems
Helga Webers
marketing manager
hwebers(at)desso.com
+32 474 994 250
